| App | Installs | Publisher | Publisher Email | Publisher Social | Publisher Website |
| 11M | Inditex | *****@zara.com |  | http://www.zara.com/ | |
| 11M | Acorns | *****@acorns.com |    | https://www.acorns.com/ | |
| 11M | Adevinta Spain, S.L.U. | *****@fotocasa.es | | http://www.fotocasa.es/mobile/ | |
| 10M | Racing Games Android - Appsoleut Games | *****@gmail.com | | https://www.appsoleutgames.com/ | |
| 10M | Tier Mobility SE | *****@tier.app | | https://www.tier.app/ | |
| 7M | BBC Media App Technologies | *****@bbc.co.uk | | http://www.bbc.co.uk/cymrufyw/27716088 | |
| 6M | BBC Media App Technologies | *****@bbc.co.uk | | http://www.bbc.co.uk/cymrufyw/27716088 | |
| 5M | Alaska Airlines | *****@alaskaair.com | - | https://www.alaskaair.com/ | |
| 5M | Marks and Spencer | *****@marks-and-spencer.com | | http://www.marksandspencer.com/ | |
| 4M | HappyFresh | *****@icartgroup.com | | https://www.happyfresh.com/ |
Full list contains 4K apps using A/B Testing in the U.S, of which 3K are currently active and 1K have been updated over the past year, with publisher contacts included.
List updated on 4th May 2024
Top A/B Testing technologies based on market share in U.S in 2024.
| SDK | Apps Integrated | Provider |
| 2K | Sauce Labs Inc. | |
| 922 | Leanplum, Inc. | |
| 650 | Optimizely, Inc. | |
| 327 | Taplytics Inc. | |
| 316 | Apptimize, Inc. | |
| 36 | 神策网络科技(北京)有限公司 | |
| 5 | Marketo, Inc | |
| 2 | 北京球球趣玩科技有限公司 |
Full list contains 11 A/B Testing technologies used by 4K apps in the U.S.
List updated on 4th May 2024
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