Apps using IAB OM Open Measurement

IAB OM Open Measurement is a cutting-edge software development kit (SDK) designed to revolutionize the digital advertising industry by providing a standardized approach to viewability measurement and verification. Developed by the Interactive Advertising Bureau (IAB) Tech Lab, this innovative solution aims to address the long-standing challenges of transparency and consistency in ad measurement across various platforms and devices. The IAB OM SDK enables advertisers, publishers, and third-party measurement providers to access critical ad performance data in a unified and efficient manner. One of the key features of the IAB OM Open Measurement SDK is its ability to integrate seamlessly with multiple ad formats, including display, video, and native advertisements. This versatility allows for comprehensive measurement across diverse digital environments, ensuring that advertisers can accurately track the performance of their campaigns regardless of where their ads are displayed. By implementing the IAB OM SDK, publishers can offer enhanced transparency to their advertising partners, fostering trust and potentially increasing ad revenue. The SDK's architecture is designed with flexibility in mind, allowing for easy integration with existing ad serving technologies and measurement vendors. This interoperability is crucial in an industry where multiple stakeholders often need to collaborate to deliver and measure advertising effectively. The IAB OM Open Measurement SDK supports both client-side and server-side implementations, providing options for various technical setups and preferences. Security and privacy are paramount in the design of the IAB OM SDK. It incorporates robust encryption and data protection measures to ensure that sensitive information is safeguarded throughout the measurement process. This commitment to security helps build confidence among all parties involved in the advertising ecosystem, from advertisers to consumers. One of the most significant advantages of the IAB OM Open Measurement SDK is its potential to reduce the technical overhead associated with implementing multiple measurement solutions. By offering a standardized framework, it simplifies the integration process for publishers and minimizes the need for redundant code that can slow down page load times and negatively impact user experience. This efficiency not only benefits publishers but also contributes to a better overall browsing experience for end-users. The IAB OM SDK also supports advanced measurement capabilities, including viewability tracking, fraud detection, and brand safety verification. These features are essential for advertisers looking to optimize their ad spend and ensure that their messages are reaching the intended audience in brand-safe environments. By providing access to these metrics through a single SDK, IAB OM Open Measurement streamlines the reporting process and enables more informed decision-making. Furthermore, the open nature of the IAB OM SDK encourages innovation within the ad tech industry. Developers can build upon the foundation provided by the SDK to create new measurement tools and methodologies, fostering a more dynamic and responsive advertising ecosystem. This openness also facilitates faster adoption of new measurement standards as they emerge, ensuring that the industry can quickly adapt to changing technologies and consumer behaviors. As mobile advertising continues to grow in importance, the IAB OM Open Measurement SDK offers robust support for in-app measurement. This capability is crucial for advertisers looking to reach audiences on mobile devices, where traditional web-based measurement techniques may fall short. The SDK's mobile-friendly design ensures that advertisers can maintain consistent measurement across both web and app environments, providing a more holistic view of their campaign performance.

• IAB OM Open Measurement is a standardized SDK designed to facilitate consistent and reliable viewability measurement for digital ads across various platforms and devices.
• The SDK provides a unified interface for ad measurement, allowing multiple measurement providers to access data through a single integration, reducing the need for multiple SDKs and improving efficiency.
• It supports various ad formats, including display, video, and native ads, ensuring comprehensive measurement capabilities across different types of digital advertising.
• The Open Measurement SDK implements advanced fraud detection mechanisms to help identify and mitigate ad fraud, enhancing the integrity of measurement data.
• It offers real-time measurement capabilities, allowing advertisers and publishers to access viewability data and other metrics in near real-time for more responsive campaign optimization.
• The SDK is designed to be lightweight and efficient, minimizing its impact on app performance and user experience while still providing robust measurement functionality.
• It includes support for both web and in-app environments, enabling consistent measurement across different digital platforms and ensuring a holistic view of ad performance.
• The Open Measurement SDK adheres to strict privacy standards, implementing data protection measures and ensuring compliance with relevant regulations such as GDPR and CCPA.
• It provides detailed reporting on various metrics, including viewability, brand safety, ad fraud, and invalid traffic, giving advertisers and publishers comprehensive insights into ad performance.
• The SDK supports custom events and metrics, allowing advertisers and publishers to track specific interactions or KPIs that are relevant to their campaigns or business objectives.
• It offers flexibility in implementation, with options for both client-side and server-side integration, catering to different technical requirements and preferences.
• The Open Measurement SDK is regularly updated and maintained by the IAB Tech Lab, ensuring ongoing compatibility with evolving ad technologies and measurement standards.
• It includes built-in support for verification and certification processes, facilitating easier compliance with industry standards and best practices for ad measurement.
• The SDK provides robust documentation and developer resources, making it easier for publishers and ad tech providers to integrate and utilize its capabilities effectively.
• It supports advanced measurement techniques such as geometric viewability and video playback tracking, offering more accurate and granular insights into ad visibility and engagement.
• The Open Measurement SDK enables seamless integration with major ad serving platforms and programmatic ecosystems, streamlining the measurement process across the digital advertising landscape.

• IAB OM Open Measurement SDK can be used by mobile app developers to integrate standardized viewability measurement capabilities into their applications, allowing for consistent and reliable ad viewability tracking across different platforms and measurement providers.
• Digital publishers can implement the IAB OM Open Measurement SDK to offer advertisers more transparent and accurate reporting on ad viewability, helping to build trust and potentially increase ad revenue by demonstrating the value of their ad inventory.
• Ad networks and exchanges can leverage the IAB OM Open Measurement SDK to provide their clients with unified viewability measurement data, simplifying the reporting process and reducing discrepancies between different measurement vendors.
• Advertisers can benefit from the IAB OM Open Measurement SDK by receiving more consistent and comparable viewability data across multiple publishers and platforms, enabling better decision-making for campaign optimization and budget allocation.
• Video advertising platforms can integrate the IAB OM Open Measurement SDK to offer standardized viewability measurement for in-stream, out-stream, and in-banner video ads, providing a more comprehensive view of ad performance across different video formats.
• Mobile gaming companies can use the IAB OM Open Measurement SDK to measure ad viewability within their games, offering advertisers more accurate data on user engagement with in-game advertisements and potentially attracting higher-value ad placements.
• Ad verification companies can integrate the IAB OM Open Measurement SDK into their existing solutions to provide a more streamlined and consistent measurement approach across different platforms and devices, reducing the need for multiple SDK implementations.
• Programmatic advertising platforms can leverage the IAB OM Open Measurement SDK to offer real-time viewability data for automated ad buying and selling, enabling more efficient and effective programmatic campaigns based on accurate viewability metrics.
• Market research firms can utilize the data collected through the IAB OM Open Measurement SDK to conduct industry-wide studies on ad viewability trends, helping to establish benchmarks and best practices for digital advertising across different verticals and platforms.
• Ad creative agencies can use the insights provided by the IAB OM Open Measurement SDK to optimize their ad designs and formats, ensuring that their creatives are more likely to achieve high viewability rates across different platforms and devices.

• Moat Analytics: A widely used viewability measurement and attention analytics platform that offers advanced insights into ad performance across various digital channels. Moat provides real-time analytics and integrates with major ad serving platforms, offering a comprehensive solution for advertisers and publishers.
• comScore vCE (Validated Campaign Essentials): A cross-platform measurement solution that provides insights into ad delivery, viewability, brand safety, and audience reach. vCE offers detailed reporting and can be integrated with various ad servers and platforms.
• DoubleVerify: A comprehensive ad measurement and verification platform that offers viewability, brand safety, and fraud detection services. DoubleVerify's technology can be integrated into various ad serving platforms and provides real-time monitoring and reporting.
• Integral Ad Science (IAS): A global leader in digital ad verification, offering solutions for viewability, ad fraud prevention, and brand safety. IAS provides detailed insights and can be integrated with major ad serving platforms and programmatic buying tools.
• Nielsen Digital Ad Ratings: A cross-platform measurement solution that provides audience demographics, reach, frequency, and gross rating points (GRPs) for digital campaigns. Nielsen's technology can be integrated with various ad serving platforms and offers comprehensive reporting.
• Pixalate: A fraud prevention and analytics platform that offers viewability measurement, invalid traffic detection, and brand safety solutions. Pixalate's technology can be integrated with various ad serving platforms and provides real-time monitoring and reporting.
• White Ops (now known as HUMAN): A fraud detection and prevention platform that offers solutions for bot detection, viewability measurement, and brand safety. White Ops' technology can be integrated with various ad serving platforms and provides real-time monitoring and reporting.
• Protected Media: A fraud detection and prevention platform that offers solutions for viewability measurement, invalid traffic detection, and brand safety. Protected Media's technology can be integrated with various ad serving platforms and provides detailed reporting and insights.
• Adloox: A verification and analytics platform that offers viewability measurement, fraud detection, and brand safety solutions. Adloox's technology can be integrated with various ad serving platforms and provides real-time monitoring and reporting.
• Meetrics: A European ad verification company that offers viewability measurement, fraud detection, and audience verification solutions. Meetrics' technology can be integrated with various ad serving platforms and provides detailed reporting and insights.