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Sailthru

Apps using Sailthru

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App Installs Publisher Publisher Email Publisher Social Publisher Website
55M Expedia *****@mobiata.com - https://www.airasiago.com.my/
43M Hotels.com LP *****@expedia.com
linkedin
http://www.hotels.com/
41M WWE, Inc. *****@wwe.com
facebook twitter instagram
https://www.wwe.com/
36M VUDU *****@vudu.com - http://forum.vudu.com/
33M Target Corporation *****@target.com - https://elevate.target.com/
14M Vrbo *****@homeaway.com
linkedin
http://www.vrbo.com/
10M Fandango *****@fandango.com
linkedin
http://www.fandango.com/
8M Formula One Digital Media Limited *****@formula1.com
facebook twitter instagram
http://www.formula1.com/
6M FashionNova.com *****@fashionnova.com
facebook instagram
https://www.fashionnova.com/
6M orbitz.com *****@orbitz.com
linkedin
http://www.orbitz.com/

Full list contains 2K apps using Sailthru in the U.S, of which 2K are currently active and 995 have been updated over the past year, with publisher contacts included.

List updated on 21th August 2024

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Overview: What is Sailthru?

Sailthru is a powerful and versatile customer data platform (CDP) and marketing automation solution designed to help businesses deliver personalized experiences across multiple channels. This innovative technology enables marketers to create highly targeted and engaging campaigns by leveraging advanced machine learning algorithms and predictive analytics. Sailthru's SDK (Software Development Kit) provides developers with the tools and resources necessary to seamlessly integrate its capabilities into various applications and platforms. The Sailthru SDK offers a comprehensive set of features that allow businesses to collect, analyze, and act upon customer data in real-time. By implementing this SDK, companies can gain valuable insights into user behavior, preferences, and engagement patterns, enabling them to craft more effective marketing strategies. The SDK supports multiple programming languages, including JavaScript, iOS, and Android, making it accessible to a wide range of developers and platforms. One of the key benefits of the Sailthru SDK is its ability to facilitate omnichannel personalization. This means that businesses can create consistent and tailored experiences for their customers across email, web, mobile, and other digital touchpoints. The SDK enables the collection and synchronization of user data across these channels, ensuring that each interaction is informed by the most up-to-date information. Another notable feature of the Sailthru SDK is its robust email marketing capabilities. The SDK allows for the creation and delivery of highly personalized email campaigns, leveraging user data to generate dynamic content that resonates with individual recipients. This level of personalization can significantly improve open rates, click-through rates, and overall engagement. The Sailthru SDK also includes powerful predictive modeling tools that can help businesses anticipate customer behavior and preferences. By analyzing historical data and identifying patterns, the SDK can generate accurate predictions about future actions, allowing marketers to proactively engage with customers and optimize their marketing efforts. In addition to its core functionality, the Sailthru SDK offers seamless integration with a wide range of third-party tools and platforms. This includes popular content management systems, e-commerce platforms, and customer relationship management (CRM) solutions. These integrations allow businesses to create a unified ecosystem of marketing tools, streamlining their workflows and improving overall efficiency. Security and privacy are paramount in today's digital landscape, and the Sailthru SDK addresses these concerns with robust data protection measures. The SDK implements industry-standard encryption protocols and complies with various data privacy regulations, ensuring that sensitive customer information remains secure at all times. For businesses looking to implement advanced personalization and marketing automation capabilities, the Sailthru SDK provides a comprehensive solution. Its user-friendly interface and extensive documentation make it accessible to developers of varying skill levels, while its powerful features and scalability make it suitable for businesses of all sizes.

Sailthru Key Features

  • Sailthru is a customer data platform and marketing automation solution that offers personalized email marketing, website personalization, and mobile push notifications.
  • The Sailthru SDK provides developers with tools to integrate Sailthru's features into web and mobile applications, allowing for seamless data collection and personalization.
  • One key feature of Sailthru is its advanced machine learning algorithms that analyze user behavior and preferences to deliver highly targeted content and recommendations.
  • Sailthru's Personalization Engine enables dynamic content creation and delivery based on individual user profiles, interests, and engagement history.
  • The platform offers real-time analytics and reporting capabilities, allowing marketers to track campaign performance and user engagement metrics across multiple channels.
  • Sailthru's Email Manager feature provides tools for creating, testing, and optimizing email campaigns, including A/B testing and automated send-time optimization.
  • The SDK includes support for mobile push notifications, enabling developers to send targeted messages to users' mobile devices based on their behavior and preferences.
  • Sailthru's Content Feed feature allows for the creation and management of dynamic content libraries that can be used across various marketing channels.
  • The platform offers advanced segmentation capabilities, allowing marketers to create highly specific audience segments based on user attributes, behaviors, and engagement patterns.
  • Sailthru's Lifecycle Optimizer feature enables the creation of automated, multi-channel marketing workflows triggered by user actions or specific events.
  • The SDK provides easy integration with e-commerce platforms, allowing for the seamless incorporation of product recommendations and personalized shopping experiences.
  • Sailthru's Prediction Manager uses machine learning to forecast user behavior, such as likelihood to purchase or churn, enabling proactive marketing strategies.
  • The platform offers robust data management capabilities, including user profile consolidation, data cleansing, and integration with external data sources.
  • Sailthru's API allows developers to programmatically access and manipulate user data, campaign information, and other platform features.
  • The SDK includes support for cross-channel identity resolution, enabling marketers to create a unified view of users across multiple devices and touchpoints.
  • Sailthru offers advanced testing and optimization features, including multivariate testing for email subject lines, content, and send times.
  • The platform provides tools for creating and managing triggered email campaigns based on user actions, such as abandoned cart reminders or post-purchase follow-ups.
  • Sailthru's Site Personalization feature allows for the dynamic customization of website content based on user preferences and behavior.
  • The SDK includes support for real-time event tracking, enabling developers to capture and respond to user interactions as they occur.
  • Sailthru offers integrations with popular marketing tools and platforms, allowing for seamless data exchange and workflow automation across the marketing technology stack.

Sailthru Use Cases

  • Sailthru's SDK can be used to implement personalized email marketing campaigns for e-commerce websites, allowing businesses to send targeted product recommendations based on individual user browsing and purchase history.
  • Content publishers can leverage Sailthru's technology to create dynamic content recommendations on their websites, increasing user engagement and time spent on site by suggesting articles or videos that align with each reader's interests.
  • Mobile app developers can integrate Sailthru's SDK to send personalized push notifications, enhancing user retention by delivering timely and relevant messages based on user behavior and preferences.
  • Retailers can use Sailthru's predictive analytics capabilities to forecast customer lifetime value and churn risk, enabling them to tailor their marketing strategies and allocate resources more effectively.
  • Sailthru's technology can be employed to create personalized onboarding experiences for new users of SaaS platforms, guiding them through features and functionality based on their role or industry.
  • Media companies can utilize Sailthru's SDK to implement cross-channel marketing campaigns, ensuring consistent messaging and personalization across email, web, mobile, and social media touchpoints.
  • E-learning platforms can integrate Sailthru's technology to deliver personalized course recommendations and study materials to students based on their learning progress and preferences.
  • Travel and hospitality businesses can use Sailthru's SDK to create targeted marketing campaigns for loyalty program members, offering personalized travel deals and upgrades based on past bookings and preferences.
  • Subscription-based services can leverage Sailthru's technology to reduce churn by identifying at-risk customers and automatically triggering retention campaigns with personalized offers or content.
  • Event organizers can implement Sailthru's SDK to deliver personalized event recommendations and ticket offers to attendees based on their past event history and interests.
  • Financial services companies can use Sailthru's technology to create targeted educational content and product recommendations for customers based on their financial goals and risk tolerance.
  • Online marketplaces can integrate Sailthru's SDK to improve seller onboarding and engagement by delivering personalized tips, resources, and promotional opportunities based on each seller's product category and performance metrics.
  • Healthcare providers can leverage Sailthru's technology to send personalized appointment reminders, health tips, and follow-up care instructions to patients based on their medical history and treatment plans.
  • Nonprofit organizations can use Sailthru's SDK to create targeted fundraising campaigns, personalizing donation requests and impact stories based on each donor's giving history and areas of interest.
  • Fitness and wellness apps can integrate Sailthru's technology to deliver personalized workout plans, nutrition advice, and motivational content based on user goals, progress, and preferences.

Alternatives to Sailthru

  • Braze (formerly Appboy) is a comprehensive customer engagement platform that offers personalized messaging across multiple channels. It provides features like user segmentation, A/B testing, and real-time analytics, making it a robust alternative to Sailthru for businesses looking to enhance their customer engagement strategies.
  • Klaviyo is another powerful alternative that specializes in email marketing and SMS automation. It offers advanced segmentation capabilities, predictive analytics, and integrations with various e-commerce platforms, making it particularly suitable for online retailers seeking to improve their marketing efforts.
  • Iterable is a cross-channel marketing platform that enables businesses to create, optimize, and measure campaigns across email, push notifications, SMS, and more. Its user-friendly interface and powerful automation features make it a strong contender for companies looking to replace Sailthru.
  • Emarsys, now part of SAP, is an omnichannel customer engagement platform that leverages AI and machine learning to deliver personalized experiences. It offers features like predictive product recommendations and customer lifecycle marketing, making it a comprehensive alternative for businesses seeking advanced marketing capabilities.
  • Mailchimp, while primarily known for email marketing, has evolved into a full-fledged marketing platform. It now offers features like audience segmentation, multichannel campaigns, and marketing automation, making it a viable alternative for smaller businesses or those looking for a more cost-effective solution.
  • Listrak is a digital marketing platform that specializes in retail and e-commerce. It offers features like personalized product recommendations, browse and cart abandonment campaigns, and cross-channel orchestration, making it a suitable alternative for businesses in the retail sector.
  • Exponea, now part of Bloomreach, is a customer data and experience platform that combines analytics and marketing automation. Its real-time personalization capabilities and advanced segmentation features make it a powerful alternative for businesses seeking to enhance their customer engagement strategies.
  • Cordial is a cross-channel marketing platform that focuses on delivering personalized experiences at scale. Its real-time data processing capabilities and flexible data model make it a strong contender for businesses looking for a more modern, adaptable marketing solution.
  • Bluecore is a retail marketing platform that leverages AI to deliver personalized customer experiences. Its ability to predict customer behavior and automate personalized campaigns makes it a compelling alternative for e-commerce businesses seeking to replace Sailthru.
  • Zaius is a B2C CRM that combines customer data, analytics, and cross-channel campaign management in a single platform. Its focus on unifying customer data and providing actionable insights makes it a viable alternative for businesses looking to improve their customer engagement strategies.

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