Apps using Mparticle (Adjust)

Mparticle (Adjust) is a powerful and versatile Software Development Kit (SDK) that combines the robust features of mParticle and Adjust to provide developers and marketers with a comprehensive solution for mobile app analytics, attribution, and data management. This innovative SDK offers a seamless integration of two industry-leading platforms, enabling businesses to streamline their mobile app marketing efforts and gain deeper insights into user behavior and campaign performance. The mParticle component of this SDK serves as a customer data platform, allowing businesses to collect, cleanse, and connect data from various sources across their digital ecosystem. It provides a single point of integration for multiple tools and platforms, simplifying the process of managing and activating customer data. With mParticle, developers can easily implement data collection and distribution without the need for complex coding or multiple SDK implementations. Adjust, on the other hand, brings its expertise in mobile attribution and analytics to the table. As a mobile measurement partner, Adjust offers advanced fraud prevention, real-time campaign tracking, and sophisticated attribution models. By incorporating Adjust's capabilities into the SDK, businesses can accurately measure the impact of their marketing efforts, identify the most effective channels, and optimize their user acquisition strategies. The combined Mparticle (Adjust) SDK offers several key benefits for mobile app developers and marketers: 1. Unified data collection: The SDK enables seamless data collection from multiple touchpoints, including in-app events, user interactions, and marketing campaigns. 2. Enhanced attribution accuracy: Leveraging Adjust's advanced attribution models, the SDK provides precise insights into user acquisition sources and campaign performance. 3. Fraud prevention: Built-in fraud detection mechanisms help protect marketing budgets by identifying and filtering out fraudulent installs and engagements. 4. Cross-platform compatibility: The SDK supports both iOS and Android platforms, ensuring consistent data collection and analysis across different mobile operating systems. 5. Real-time analytics: Developers and marketers can access real-time data and insights, allowing for quick decision-making and campaign optimization. 6. Audience segmentation: The SDK enables advanced audience segmentation based on user behavior, demographics, and engagement patterns, facilitating targeted marketing efforts. 7. Data privacy and compliance: With built-in features for data governance and privacy management, the SDK helps businesses comply with regulations such as GDPR and CCPA. 8. Seamless integration with third-party tools: The SDK offers easy integration with a wide range of marketing, analytics, and customer engagement platforms, enabling businesses to create a comprehensive martech stack. 9. Custom event tracking: Developers can define and track custom events specific to their app, providing deeper insights into user behavior and app performance. 10. Cohort analysis: The SDK facilitates cohort analysis, allowing businesses to understand user retention, engagement, and lifetime value across different user segments. By leveraging the combined power of mParticle and Adjust, mobile app developers and marketers can gain a competitive edge in the crowded app marketplace. The Mparticle (Adjust) SDK empowers businesses to make data-driven decisions, optimize their marketing strategies, and deliver personalized user experiences that drive engagement and revenue growth.

• Mparticle (Adjust) is a comprehensive mobile measurement and analytics platform that provides advanced attribution and analytics capabilities for mobile app marketers.
• The SDK offers real-time data collection and processing, allowing marketers to gather insights on user behavior and app performance instantly.
• It provides cross-platform support, enabling seamless integration with iOS, Android, and web applications for a unified view of user interactions across different devices and platforms.
• Mparticle (Adjust) offers advanced fraud prevention features, using machine learning algorithms to detect and filter out fraudulent installs and user activities, ensuring data accuracy and protecting marketing budgets.
• The SDK includes sophisticated attribution models, allowing marketers to track and attribute user acquisitions to specific marketing campaigns, channels, or touchpoints throughout the user journey.
• It provides deep linking capabilities, enabling marketers to create personalized user experiences by directing users to specific in-app content or features based on their interaction with marketing materials.
• Mparticle (Adjust) offers robust audience segmentation tools, allowing marketers to create and target specific user groups based on various criteria such as demographics, behavior, and engagement levels.
• The SDK includes cohort analysis features, enabling marketers to track and analyze user behavior over time, identifying patterns and trends in user retention and engagement.
• It provides integration with major advertising platforms and networks, allowing for seamless data sharing and optimization of ad campaigns across multiple channels.
• Mparticle (Adjust) offers extensive API support, enabling developers to customize and extend the SDK's functionality to meet specific business requirements and integrate with other tools and systems.
• The SDK includes advanced privacy and security features, ensuring compliance with data protection regulations such as GDPR and CCPA, and providing options for data anonymization and user consent management.
• It offers real-time reporting and visualization tools, allowing marketers to create customizable dashboards and reports for easy monitoring of key performance indicators and metrics.
• Mparticle (Adjust) provides A/B testing capabilities, enabling marketers to experiment with different app versions, features, or user experiences to optimize performance and engagement.
• The SDK offers offline tracking and data synchronization, ensuring that user data is captured and stored even when the device is offline, and synced when a connection is reestablished.
• It includes advanced event tracking capabilities, allowing marketers to define and track custom events and user actions within the app for granular analysis of user behavior and engagement.
• Mparticle (Adjust) offers multi-touch attribution models, enabling marketers to understand the impact of various marketing touchpoints on user conversion and engagement throughout the customer journey.
• The SDK provides support for in-app purchase tracking and revenue attribution, allowing marketers to measure and optimize the monetization performance of their mobile applications.
• It offers integration with major mobile ad networks and programmatic platforms, enabling marketers to optimize their user acquisition strategies and improve return on ad spend.
• Mparticle (Adjust) includes features for push notification tracking and analysis, allowing marketers to measure the effectiveness of their push notification campaigns and optimize engagement strategies.
• The SDK provides support for TV OS and OTT platforms, enabling marketers to track and analyze user behavior across connected TV and streaming devices for a comprehensive view of user engagement.

• Mparticle (Adjust) is a powerful SDK that enables mobile app developers and marketers to collect, analyze, and leverage user data for improved app performance and engagement. One common use case is implementing cross-platform user tracking, allowing businesses to gain insights into user behavior across iOS, Android, and web platforms. This comprehensive view helps in creating more personalized user experiences and targeted marketing campaigns.
• Another important use case for Mparticle (Adjust) is attribution tracking, which allows marketers to identify the most effective channels and campaigns for user acquisition. By integrating this SDK, app developers can accurately measure the impact of various marketing efforts, such as social media ads, email campaigns, or influencer partnerships. This data-driven approach helps optimize marketing spend and improve overall ROI.
• Mparticle (Adjust) also excels in facilitating real-time data segmentation and audience targeting. App developers can use the SDK to create custom user segments based on various criteria, such as demographics, behavior, or engagement levels. These segments can then be used to trigger personalized push notifications, in-app messages, or email campaigns, leading to higher user engagement and retention rates.
• Fraud prevention is another crucial use case for Mparticle (Adjust). The SDK provides advanced fraud detection capabilities, helping app developers identify and prevent fraudulent installs, clicks, and other malicious activities. This feature is especially valuable for apps that rely heavily on paid user acquisition, as it ensures that marketing budgets are not wasted on fake or low-quality users.
• App developers can leverage Mparticle (Adjust) for implementing and tracking in-app events and conversions. By defining custom events within the app, such as completing a purchase, reaching a certain level in a game, or subscribing to a service, developers can gain deeper insights into user engagement and monetization. This data can be used to optimize app features, improve user experience, and increase overall app revenue.
• Mparticle (Adjust) also supports A/B testing and experimentation, allowing developers to test different app versions, features, or user interfaces. By integrating the SDK, developers can easily set up and measure the performance of various test groups, helping them make data-driven decisions on which changes to implement permanently. This iterative approach to app development can lead to significant improvements in user satisfaction and app performance.
• Another valuable use case for Mparticle (Adjust) is deep linking and deferred deep linking. The SDK enables developers to create and manage deep links that direct users to specific in-app content, even if the app is not yet installed on their device. This feature is particularly useful for user acquisition campaigns, as it provides a seamless onboarding experience and increases the likelihood of app installs and user engagement.
• Mparticle (Adjust) can be used to implement cohort analysis, allowing developers and marketers to track and compare the behavior of different user groups over time. This analysis helps identify patterns in user retention, engagement, and monetization, providing valuable insights for improving app features and marketing strategies. By understanding how different cohorts interact with the app, businesses can tailor their approach to maximize long-term user value.

• AppsFlyer is a popular mobile attribution and marketing analytics platform that offers comprehensive tracking and measurement solutions for mobile app campaigns. It provides real-time data on user acquisition, retention, and engagement, allowing marketers to optimize their marketing efforts across multiple channels.
• Kochava is another powerful alternative to Mparticle (Adjust), offering advanced attribution and analytics capabilities for mobile and connected devices. It provides a unified platform for measuring and optimizing user acquisition, engagement, and retention across various marketing channels.
• Branch is a mobile linking and measurement platform that helps marketers drive app growth and user engagement. It offers deep linking, attribution, and analytics features, enabling businesses to create seamless user experiences across different platforms and devices.
• Singular is a marketing intelligence platform that combines mobile attribution with campaign analytics and cost aggregation. It provides marketers with a holistic view of their marketing performance, allowing them to optimize their campaigns and maximize ROI.
• Segment is a customer data platform that helps businesses collect, clean, and control their customer data. While not primarily focused on mobile attribution, it offers integration capabilities with various marketing and analytics tools, making it a versatile alternative for companies looking to manage their data across multiple platforms.
• Amplitude is a product analytics platform that helps businesses understand user behavior and optimize their digital products. It offers advanced analytics capabilities, including cohort analysis, funnel analysis, and retention tracking, making it a valuable tool for product teams and marketers alike.
• Mixpanel is an advanced analytics platform that focuses on user behavior and engagement. It provides detailed insights into how users interact with mobile apps and websites, allowing businesses to make data-driven decisions to improve their products and marketing strategies.
• Tealium is a customer data platform that offers real-time data management and activation capabilities. It allows businesses to collect, enrich, and distribute customer data across various marketing and analytics tools, providing a unified view of the customer journey.
• Firebase Analytics, developed by Google, is a free and robust analytics solution specifically designed for mobile and web applications. It offers real-time reporting, audience segmentation, and integration with other Google services, making it an attractive option for developers and marketers.
• Leanplum is a mobile engagement platform that combines analytics with marketing automation capabilities. It offers features such as A/B testing, push notifications, in-app messaging, and email campaigns, allowing marketers to create personalized experiences for their users.