Apps using Freewheel AdManager

FreeWheel AdManager is a robust and comprehensive software development kit (SDK) designed to streamline and optimize the management of digital advertising across various platforms and devices. This powerful tool is widely used by media companies, content providers, and advertisers to efficiently deliver, track, and monetize video content across multiple screens and platforms. FreeWheel AdManager offers a suite of advanced features that enable publishers and broadcasters to maximize their ad revenue while providing a seamless viewing experience for their audience. One of the key strengths of FreeWheel AdManager is its ability to handle complex ad insertion scenarios, including linear, on-demand, and live streaming content. The SDK supports a wide range of ad formats, including pre-roll, mid-roll, post-roll, and overlay ads, allowing publishers to create diverse and engaging advertising experiences. FreeWheel AdManager also offers sophisticated targeting capabilities, enabling advertisers to reach their desired audience with precision based on factors such as demographics, location, and viewing behavior. Another notable feature of FreeWheel AdManager is its real-time analytics and reporting tools. These powerful insights allow publishers to monitor ad performance, track revenue, and make data-driven decisions to optimize their advertising strategies. The SDK also provides robust forecasting and inventory management capabilities, helping publishers maximize their ad inventory and ensure optimal fill rates. FreeWheel AdManager is designed with scalability in mind, making it suitable for both small-scale operations and large-scale enterprise deployments. The SDK integrates seamlessly with a wide range of video players and content management systems, ensuring compatibility with existing infrastructure and workflows. This flexibility allows publishers to implement FreeWheel AdManager without disrupting their current operations or requiring significant changes to their technology stack. Security and compliance are paramount in the digital advertising ecosystem, and FreeWheel AdManager addresses these concerns with built-in features to protect against ad fraud and ensure compliance with industry standards. The SDK supports various authentication methods and encryption protocols to safeguard sensitive data and maintain the integrity of ad transactions. FreeWheel AdManager also offers a comprehensive set of APIs and SDKs for developers, enabling them to customize and extend the functionality of the platform to meet specific business requirements. This flexibility allows for seamless integration with third-party tools and services, further enhancing the capabilities of the ad management system. In terms of user experience, FreeWheel AdManager is designed to minimize latency and buffering, ensuring that ad insertions do not negatively impact the viewing experience. The SDK employs advanced caching and prefetching techniques to deliver ads quickly and efficiently, even in low-bandwidth environments. For publishers looking to monetize their content across multiple platforms, FreeWheel AdManager offers cross-platform support, including web, mobile, connected TV, and over-the-top (OTT) devices. This unified approach to ad management simplifies the process of delivering consistent advertising experiences across different screens and devices, helping publishers maximize their reach and revenue potential.

• FreeWheel AdManager is a comprehensive advertising management solution designed to help media companies and content providers monetize their digital video content across multiple platforms and devices.
• It offers advanced ad insertion capabilities, allowing publishers to seamlessly integrate ads into live, linear, and on-demand video content without disrupting the viewer experience.
• The SDK provides robust audience targeting features, enabling advertisers to reach specific demographics, interests, and behaviors for more effective ad campaigns.
• FreeWheel AdManager supports a wide range of ad formats, including pre-roll, mid-roll, post-roll, overlay, and interactive ads, giving publishers flexibility in their ad placement strategies.
• It offers real-time analytics and reporting tools, allowing publishers to track ad performance, viewer engagement, and revenue metrics across all their digital properties.
• The platform includes a powerful yield optimization engine that maximizes ad revenue by intelligently selecting the most valuable ads for each impression based on various factors such as bid price, viewer data, and campaign goals.
• FreeWheel AdManager provides seamless integration with major ad exchanges and demand-side platforms, enabling publishers to access a diverse pool of advertisers and maximize their fill rates.
• It offers robust ad pod management capabilities, allowing publishers to create custom ad break patterns and control the frequency and duration of ad insertions.
• The SDK includes advanced frequency capping features to prevent ad fatigue and ensure a balanced viewing experience for the audience.
• FreeWheel AdManager supports server-side ad insertion (SSAI) technology, which helps combat ad blockers and provides a smoother playback experience by stitching ads directly into the content stream.
• It offers cross-platform support, allowing publishers to manage and deliver ads consistently across various devices, including desktop, mobile, connected TVs, and gaming consoles.
• The platform provides advanced forecasting tools that help publishers predict inventory availability and optimize their sales strategies.
• FreeWheel AdManager includes robust rights management features, ensuring that ads are delivered in compliance with content licensing agreements and regional restrictions.
• It offers support for programmatic advertising, allowing publishers to automate their ad sales process and tap into real-time bidding markets for increased revenue opportunities.
• The SDK provides extensive API support, enabling developers to customize and extend the functionality of the ad management system to meet specific business requirements.
• FreeWheel AdManager includes advanced ad verification tools to detect and prevent fraudulent ad activity, ensuring the integrity of ad campaigns and protecting advertiser investments.
• It offers support for dynamic ad insertion, allowing publishers to update and replace ads in previously aired content, maximizing the monetization potential of their video libraries.
• The platform includes advanced content metadata management capabilities, enabling precise ad targeting based on factors such as genre, rating, and content themes.
• FreeWheel AdManager provides robust ad conflict resolution features, ensuring that competing ads are not served together and maintaining a positive advertiser experience.
• It offers support for advanced measurement and attribution models, helping publishers and advertisers understand the true impact of their ad campaigns across multiple touchpoints.

• Freewheel AdManager can be used by television networks to manage and deliver targeted advertisements across their linear TV and digital platforms, ensuring a seamless viewing experience for audiences while maximizing revenue potential for the network. This use case allows broadcasters to efficiently schedule, insert, and track ads across multiple distribution channels, including traditional cable, satellite, and streaming services.
• Content creators and publishers can leverage Freewheel AdManager to monetize their video content across various devices and platforms. By integrating the SDK into their websites, mobile apps, and connected TV applications, publishers can dynamically insert pre-roll, mid-roll, and post-roll ads into their video content, tailoring the ad experience to each viewer based on factors such as demographics, viewing history, and device type.
• Over-the-top (OTT) streaming services can utilize Freewheel AdManager to deliver personalized ad experiences to their subscribers. The SDK enables these platforms to serve targeted ads within their content, taking into account user preferences, viewing habits, and subscription tiers. This use case allows OTT providers to balance ad revenue with user experience, ensuring that ad placements are relevant and non-intrusive.
• Sports leagues and organizations can implement Freewheel AdManager to monetize their live streaming events and on-demand content. The SDK's real-time ad insertion capabilities allow for dynamic ad placement during live broadcasts, ensuring that commercials are seamlessly integrated into natural breaks in the action. This use case also enables sports organizations to offer targeted advertising opportunities to sponsors based on factors such as viewer location, team preferences, and engagement levels.
• Multi-channel networks (MCNs) can employ Freewheel AdManager to manage advertising across their portfolio of content creators and channels. By centralizing ad operations through the SDK, MCNs can optimize ad inventory, negotiate better rates with advertisers, and provide more accurate reporting and analytics to their partnered creators. This use case streamlines the monetization process for influencers and content producers while ensuring compliance with platform-specific advertising policies.
• Virtual multichannel video programming distributors (vMVPDs) can integrate Freewheel AdManager to deliver a cable-like advertising experience within their streaming platforms. The SDK allows these services to replicate traditional TV ad breaks in their linear streams while also enabling advanced targeting and personalization capabilities. This use case helps vMVPDs attract advertisers familiar with traditional TV buying models while offering the benefits of digital advertising.
• Ad agencies and media buyers can leverage Freewheel AdManager's programmatic capabilities to automate the buying and placement of video ads across multiple publishers and platforms. By utilizing the SDK's real-time bidding and audience targeting features, agencies can optimize their clients' ad spend and improve campaign performance. This use case enables more efficient and data-driven media buying strategies in the rapidly evolving video advertising landscape.
• Educational institutions and e-learning platforms can implement Freewheel AdManager to monetize their online course content and educational videos. By carefully integrating non-disruptive ad placements, these organizations can generate revenue to support their operations while maintaining a positive learning experience for students. This use case allows for targeted advertising of relevant educational products, services, or complementary courses to engaged learners.

• Google Ad Manager (formerly DoubleClick for Publishers) is a comprehensive ad management platform that offers advanced features for digital publishers. It provides tools for ad trafficking, inventory management, and revenue optimization across multiple channels and devices. Google Ad Manager supports various ad formats, including display, video, and native ads, and offers robust reporting and analytics capabilities to help publishers maximize their ad revenue.
• AppNexus (now part of Xandr) is a powerful programmatic advertising platform that provides advanced ad serving and real-time bidding capabilities. It offers a suite of tools for publishers, including yield management, inventory forecasting, and audience targeting. AppNexus supports multiple ad formats and provides extensive analytics and reporting features to help publishers optimize their ad inventory and maximize revenue.
• OpenX is a global programmatic advertising platform that offers a comprehensive suite of tools for publishers. It provides advanced ad serving capabilities, real-time bidding, and header bidding solutions. OpenX supports various ad formats and offers features such as yield optimization, audience targeting, and detailed reporting. The platform is known for its focus on quality and transparency in digital advertising.
• Rubicon Project (now merged with Telaria to form Magnite) is a leading independent sell-side advertising platform. It offers a range of solutions for publishers, including ad serving, programmatic selling, and inventory management. Rubicon Project supports multiple ad formats and provides advanced features such as header bidding, yield optimization, and detailed analytics to help publishers maximize their ad revenue.
• Smart AdServer is an independent ad tech platform that provides a comprehensive suite of tools for publishers. It offers advanced ad serving capabilities, programmatic selling, and header bidding solutions. Smart AdServer supports various ad formats, including display, video, and native ads, and provides features such as yield optimization, audience targeting, and detailed reporting to help publishers maximize their ad revenue.
• Adform is a global ad tech platform that offers a range of solutions for publishers, including ad serving, programmatic selling, and data management. It provides advanced features such as header bidding, yield optimization, and audience targeting. Adform supports multiple ad formats and offers detailed analytics and reporting capabilities to help publishers optimize their ad inventory and maximize revenue.
• PubMatic is a cloud infrastructure platform for digital advertising that provides publishers with tools for ad serving, programmatic selling, and inventory management. It offers features such as header bidding, yield optimization, and audience targeting. PubMatic supports various ad formats and provides detailed analytics and reporting capabilities to help publishers maximize their ad revenue.
• Verizon Media (formerly AOL and Yahoo) offers a suite of ad tech solutions for publishers, including ad serving, programmatic selling, and inventory management. It provides advanced features such as header bidding, yield optimization, and audience targeting. Verizon Media supports multiple ad formats and offers detailed analytics and reporting capabilities to help publishers optimize their ad inventory and maximize revenue.
• Sizmek (now part of Amazon Advertising) offers a suite of ad serving and creative optimization tools for publishers. It provides features such as dynamic creative optimization, cross-device targeting, and advanced reporting capabilities. Sizmek supports various ad formats and offers integrations with multiple demand sources to help publishers maximize their ad revenue.
• Adzerk is a flexible ad serving API that allows publishers to build custom ad servers and management tools. It offers features such as real-time targeting, custom ad formats, and detailed reporting. Adzerk provides developers with the flexibility to create tailored ad serving solutions that meet their specific needs and requirements.